Cookie Policy

This policy is provided pursuant to Article 13 of EU Regulation 2016/679 (“GDPR”) to those who access and browse the website below:

(the “Website”)

in order to inform users of the types of cookies used by the Website, the relative methods of removal and deactivation of the same as well as the rights that can be exercised under the GDPR.


UrbanV s.r.l., with registered office in Via Generale Felice Santini Snc, Fiumicino, 00054, is the data controller of your personal data (“UrbanV” or “Data Controller”).


Cookies are text files containing information that are stored on your terminal (i.e., computer, tablet or smartphone) every time you visit a website through a browser.

The information encoded in the cookies may also include personal data; in particular, the IP address from which the connection is made, a username, an email address or a unique identifier.


We use session cookies which are automatically deleted from the device after browsing the Website and permanent cookies which remain stored on your terminal even after the session has ended.

UrbanV uses first-party cookies (i.e., with the same domain as the Website) and so-called cookies. third party, which originate from other websites that we host within our website.

Firstly, UrbanV uses technical cookies – the installation of which does not require your consent – in order to guarantee the correct functionality of the Website, provide users with the requested services and keep track of the consent to the installation of the types of cookies that require.

Furthermore, UrbanV uses analytical cookies in order to compile statistics and understand the ways in which the Website is used by users. The use of analytical cookies is equated to technical cookies if:

  • they are used solely to produce aggregate statistics and in relation to a single site or a single mobile application;
  • for those of third parties, at least the fourth component of the IP address is masked;
  • third parties refrain from combining the analytical cookies, thus minimized, with other processing (customer files or statistics of visits to other sites, for example) or from transmitting them to other third parties. However, third parties are allowed to produce statistics with data relating to multiple domains, websites or apps that can be traced back to the same publisher or business group.

Specifically, UrbanV uses “Google Analytics” analytical cookies in order to monitor and verify the use of the Website by users. Thanks to Google Analytics, UrbanV is able to know the “traffic” on its website, the number of times the user opens a multimedia content – both audio and video – the number of people who view and close it before it is finished.

Even in this case, your consent is not required as the solution provided by Google Analytics makes anonymous the IP address of the device from which the connection is made – therefore not allowing it to be identified – and allows you to obtain only aggregate data to perform statistical analyses relating to the performance of the Website.

Lastly, again on the basis of the user’s consent, UrbanV may also install profiling cookies on his device, which are essential for analysing the profile, behaviour and actions of those who browse the Website. This type of cookie allows you to collect information about users in order to send them promotional communications of their own interest.

Profiling cookies can be activated when you access the Website through the appropriate dashboard for managing your preferences accessible from the information banner and, in the same way, they can be disabled at any time.

In addition, the Website incorporates and gives you the possibility to view videos and multimedia contents (i.e., “embed”) located on third-party platforms. In this regard, the Website uses players made available by YouTube. By clicking on the video, playback starts and, at the same time, third-party cookies are installed on your device. For more information on these tools, please consult the Google policy available at:

In any case, to ensure you have full choice about the use or not of these technologies and cookies, in correspondence with the video – unless you have previously accepted the use of all cookies or this specification technology (in this case, the video will be played automatically) – by default you will see a warning that warns you about the use of these tools and gives you the possibility to activate this “embed” video playback feature and to accept the installation of related cookies.. On the contrary, if you do not intend to allow us to use this technology, you will still be able to view the video by redirecting on the portal where this is available. In this regard, we point out that, in this case, the use of cookies and, in general, the processing of information referable to you will be subject to the conditions and policies that will be made by the owner of the relevant platform/portal.

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In any case, we provide you with more detailed information below (i.e., username, domain, duration and type) for each category of cookies used by UrbanV on the Website.

Technical cookies

Cookie name Domain Duration Type
JSESSIONID Session First part
AWSLAB 6 days 23 hours First part
Cookie_Support 12 months and 4 days First part
LFR_SESSION_STATE_10135 Session First part
GUEST_LANGUAGE_ID 12 months and 4 days First part

Analytical cookies

Cookie name Domain Duration Type
_gid 1 day First part
_ga 2 years First part
dtLatC Session First part
dtPC Session First part
dtSa Session First part
_gat 1 minute First part
dtCookie Session First part
rxVisitor Session First part
rxvt Session First part

Profiling cookies

Cookie name Domain Duration Type
YSC session Third part
VISITOR_INFO1_LIVE 6 months Third part


Beyond the times indicated in the preceding tables regarding the permanence of cookies on its terminal, UrbanV retains the personal data collected through these tracking tools for the time strictly necessary to achieve the purposes for which they are collected; specifically:

  • personal data collected through technical cookies are deleted 12 months after the last browsing session;
  • personal data collected through technical cookies are deleted 24 months after the last session;
  • personal data collected through profiling cookies will be processed until you withdraw your consent. Personal data collected through profiling cookies are processed the last 12 months.


Below are instructions on how to disable cookies on your browser.

Internet Explorer

Click on the “Tools” icon located at the top right and select “Internet Options”. In the pop up window, select “Privacy” and adjust the cookie settings.

Google Chrome

Click the wrench located at the top right and select “Settings” and then “Show advanced settings” to change the “Privacy” settings.


From the drop-down setting menu in the upper right corner, select “Preferences” and then “Security”; here you can adjust the settings of your cookies.

Mozilla Firefox

From the drop-down menu in the upper left corner select “Options”, in the pop up window select “Privacy”; here you can adjust your cookie settings.

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In any case, please be reminded that, for the correct functioning of the Website, some technical cookies are essential and their possible uninstallation could preclude browsing.

We also inform you that through the settings of your browser it is also possible to delete the cookies already installed on your device.

You can always manage your preferences in a smart way also through the “COOKIE MANAGEMENT” panel, which can be accessed via the following link.


Lastly, please be informed that Articles 15-22 of the GDPR give the data subjects the option to exercise specific rights; data subjects can obtain, from the Data Controller: access, rectification, deleting, limitation of processing, withdrawal of consent as well as the portability of data concerning them.

Data subjects also have the right to object to the processing. In the event that the right to object is exercised, the Data Controller reserves the right not to proceed with the request and, therefore, to continue the processing, in the event that there are compelling legitimate reasons to proceed with the processing that prevail over the interests, rights and freedom of the data subject.

The above rights may be exercised with a request sent without formalities at email address


In order to obtain more information about the cookies used, how to refuse or disable them as well as to exercise the rights recognized by the GDPR, you can contact the Data Controller at

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This Cookie Policy is subject to periodic updates in order to adapt its content to the technical and technological developments made from time to time to the Website. In any case, we will make the latest updated version available to you in the appropriate section of the website.

(Version updated in January 2022)